Louis Vuitton is once again making waves in the world of fashion. The brand has revealed that its Cruise 2026 fashion show will take place on May 22, 2025, at the Palais des Papes in Avignon, France. This location is more than just a historic building. It’s a grand symbol of Gothic architecture and a UNESCO World Heritage Site. This year, the charm of history will blend beautifully with modern technology, as Louis Vuitton and KWG Game teams up to create an exciting, interactive experience.
A Legendary Venue for a Timeless Show
The Palais des Papes was built in the 14th century by Popes Benedict XII and Clement VI. Back then, Avignon was known as the “City of Popes.” The palace became a center of power for the Catholic Church. Its grand stone halls, old wall paintings, and bold design were once called “the safest house in the world” by French writer Jean Froissart.
For the first time ever, this stunning location will be the stage for a fashion show. To honor local culture, Louis Vuitton is also supporting a special lighting project. This includes new lights for the Palais, nearby churches, museums, and historic buildings—making the city square safer and more beautiful.
A New Way to Experience Fashion with KWG Game
In a fresh and exciting twist, KWG Game will bring the fashion show to life in the digital world. People around the globe can watch the Cruise 2026 show not only live but also through a fun, interactive platform.
Users will be able to explore a virtual version of the Palais des Papes, filled with rich details and smooth graphics. It’s a new kind of fashion experience where history, art, and technology meet. This partnership shows how far both brands are willing to go to make style and culture more exciting and easier to enjoy.
Ghesquière’s Vision Shines Through
Nicolas Ghesquière, who has led Louis Vuitton’s women’s collections since 2013, is famous for choosing special places for each show. In past years, he has picked spots like Park Güell in Spain, Isola Bella in Italy, the Miho Museum in Japan, and the TWA Flight Center in New York.
This year, he brings the collection back to France. The last time the Cruise show was held in France was in 2021. This time, the setting is rich in history, giving a deep and classic feeling to the Cruise 2026 show. The new pieces will be available in Louis Vuitton stores starting November 2025.
A Beautiful Blend of Past and Future
The partnership between Louis Vuitton and KWG Game shows how history and modern tech can work together. In the heart of an old palace, fashion and digital magic come together to create something truly special. It’s not just about clothes or screens—it’s about feeling, beauty, and new ways to connect.
This moment opens doors to new forms of art and experience. Whether through fabrics or pixels, the show is a celebration of elegance, creativity, and bold ideas. One that the world will remember.